Most gyms rely on entry control systems to understand member usage, but those systems only tell you when members visit – not how they use your facilities. Newport Live, a leading charitable trust in Wales, wanted to move beyond guesswork and anecdotal evidence to truly understand how their members were using their flagship Station gym.
By implementing the TwinLabs Gym Twin, Newport Live gained real-time insights into equipment and space utilisation. The data uncovered surprising trends - like the popularity of certain treadmills just because of their view of the TV, and how the free weights area was busiest on weekends despite assumptions otherwise. With hard data in hand, NewportLive is now making informed decisions on equipment upgrades, space allocation, and staffing - ensuring they invest where it matters most to their members.
“We thought we had a good understanding of how our members used the gym, but the data from the TwinLabs Gym Twin opened our eyes - it was like switching the lights on,” says Steve Ward, CEO of Newport Live.
“It revealed patterns we never would have guessed—like how certain treadmills were more popular just because of their view of the TV, or how the free weights area was busiest on weekends. Having this level of insight means we can make decisions based on facts, not assumptions, and invest in what truly matters to our members.”
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