The GLP-1 Opportunity:

A Strategic Guide for Gym Operators

By Dr. Lou Atkinson, behavioural scientist and industry advisor. This guide translates evidence into practical strategies gyms can use now to attract, engage and retain this fast-growing customer group.

GLP-1 has created a new kind of fitness customer, but do you know how to make them your new customers?

GLP-1 users are not like traditional members. Their motivations, barriers and expectations are different. Gyms that don’t adapt will fail to attract them. Capturing this audience takes more than marketing. It requires new services and experiences built around their needs.

Here are 3 insights from the guide:

Benefit 1:

Benefit 2:

Benefit 3:

✓ 4 Distinct GLP-1 Customer Profiles

Understand the First-Timer, Returner, Skeptic, and Adapter personas with specific service strategies for each.

✓ 5 Proven Implementation Tactics

Real strategies from successful UK gym operators who've already capitalized on this opportunity.

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✓ Member Retention & Satisfaction

Evidence-based approaches to improve retention rates and satisfaction among GLP-1 users.

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