It's like someone turned on the lights onto our members - now we have real data on their preferences
Your members vote with their feet! See where your members spend their time to understand what they value most.
The Gym Twin platform identifies the most and least used equipment and areas, so you can validate your equipment mix - for example if your treadmills are full, but your rowing machines are underused, you can re-balance your inventory.
And it isn't just equipment - the Gym Twin lets you get the right strength-to-cardio ratio for your specific demographic.
By optimising equipment availability and reducing crowding, your members have a better experience and are less likely to quit.
The Gym Twin provides tools to make smarter, data-driven decisions to improve member satisfaction and experience. You can see at a glance which is your most- and least-used equipment, adjusting maintenance or rotating equipment, ensuring popular equipment remains available.
Satisfied members stay longer, attacking that high churn rate.
With integrations to membership data (e.g. via APIs with membership management systems), Gym Twin can combine usage patterns with member demographics. This enables game-changing approaches like segmented marketing campaigns based on real behavior.
Or promoting personal training to members who frequently use weights, or win-back campaigns for those not visiting certain areas.
With real data, the game is yours. Such personalisation lets you push for higher secondary revenue (PT, classes) and retention.
For multi-site operators, the TwinLabs.ai Gym Twin can aggregate data across your fleet. You can compare utilisation metrics between locations (e.g. identifying a club that underperforms in space usage) and share best practices.
You can also benchmark an individual gym’s performance against industry averages.
For example, you can see if your average equipment utilisation lags typical rates, indicating room to improve.
You can align staff schedules with actual footfall data.
For example, Gym Twin can show low usage during certain hours so you can adjust staffing, focusing staff presence at peak times. Conversely, data might show new peak times (perhaps mid-afternoon usage is growing), prompting adjusted staffed hours or cleaning schedules.
Maria, our AI assistant, is always available to provide insights and analysis - no need for a full-time data analyst just to understand your data.
The TwinLabs.ai Gym Twin solution plugs directly into your existing CCTV setup. No new sensors or kit required.
Our Vision AI model identifies where your members are in your gym - all in real-time. This model maintains "privacy by design": no personal data is recorded. Data is anonymised on receipt and processed locally so you get the insights without infringing on your member privacy.
We also integrate with your gym management and access control systems to understand the current demographic mix in your gym. Throw in some complex maths and we can give you a breakdown of how your specific demographics use your spaces and equipment.
All this data is made available in an easy-to-use 3D model of your gym, available right in your browser. No fancy equipment or expensive data analysts needed - just member insights right where you need them.