From Guesswork to Certainty
Gym Twin gives you real data on what your members really use and value. Stop guessing what they want and making decisions based on gut instinct. With Gym Twin you can get detailed data across your whole gym, not just the connected machines.
Selecting the right mix of equipment is critical to the success of a gym. Have too few treadmills or not enough space dedicated to freeweights and your members will be walking out the door. Equipment suppliers might be able to tell you what's hot (from their catalogue), but won't be able to tell you what your specific demographic actually wants.
Track which areas in your gym are dead zones, or which equipment is in demand. Our platform allows you to monitor usage down to individual machines, allowing you to maximise their life by rotating equipment based on actual usage.
Using the Gym Twin you can dig into your gym usage - don't let your understanding of what your members use get stuck at the door. Understand how your members actually value the equipment and spaces you provide.
Want to understand the demographic mix on weekday evenings? No problem!
Should you invest in another pair of battle ropes? Make an informed choice!
When it comes time to renew your equipment, make decisions based on real demand, not advice from sales people.
Are you blind to your gym's real value?
Your members might love certain equipment, spaces, or classes — but you have no way of knowing. This means you could be investing in equipment or areas that go unused while neglecting the assets your members actually value.
What is the utilisation of each category of machines - are your members using the steppers more than the treadmills?
Use real utilisation data to drive equipment investment decisions rather than staff preferences or vendor sales recommendations.
The TwinLabs.ai Gym Twin gives you the answers all of these based on hard data rather than opinions and anecdotes.
Understand your over- and under-utilised spaces, including "hidden" utilisation, for example group exercise spaces being used by members as stretching space between group classes.
The Gym Twin provides data on any space, zone, area or machine, not just the top-end connected cardio equipment. Yes, even that corner where you stuck in a stretching mat because nothing else fitted.
Get utilisation data across all your vendors' machines and 100% coverage of your gym.
The TwinLabs.ai platform connects to your existing CCTV uses AI to turn that into data. The solution is GDPR compliant as your CCTV footage never leaves your premises and the Gym Twin only uses anonymised, aggregated data.
And you don't need to be a tech wizard to use it - the Gym Twin Copilot will answer all your questions and provide guidance every step of the way.
Key Features
Real-time utilisation data across your whole gym - all equipment, all spaces.
Historial analytics, allowing a deep dive into what equipment and areas are most used when.
An AI Copilot to be your data analyst. No need to try and build reports or use a complex BI system - just ask and let our Copilot do the hard work for you.
How it works
- We run a quick site assessment, looking at your CCTV coverage, confirming where our Gym Twin box will go and checking your gym plan.
- We instal our Gym Twin box, connecting to your CCTV system. This ensures we only ever see anonymised data.
- We import your gym plan from your tool (or build one if you don't have a suitable tool).
- That's it! If everything is in place you can be up and running in less than a week.
Get a demo of TwinLabs.ai
Take a guided tour of everything that TwinLabs.ai can offer your organisation.
What our clients say
Race Safety
TwinLabs are enabling WYP to monitor the whereabouts of public safety personnel and vehicles from various police forces, along with identifying potential hazards.
24 Hours in the Velodrome
Back in 2019 James attempted to break the Guinness World Record for the furthest distance travelled by bicycle on an indoor track. Unfortunately, he was unsuccessful on that occasion, the story was featured on GCN. Perhaps a massive disappointment or maybe it was just a very elaborate dress rehearsal for what happened next…
24 Hours in the Velodrome
Back in 2019 James attempted to break the Guinness World Record for the furthest distance travelled by bicycle on an indoor track. Unfortunately, he was unsuccessful on that occasion, the story was featured on GCN. Perhaps a massive disappointment or maybe it was just a very elaborate dress rehearsal for what happened next…
