From Guesswork to Certainty
The TwinLabs Gym Twin gives you real data on what your members really use and value. Your members vote with their feet - if they value it, they use it. And the Gym Twin can show you exactly what that are using.
→ all equipment
→ all spaces
→ all for a monthly cost that is hard to say no to
Stop guessing what your members want and making decisions based on gut instinct. With Gym Twin you can get detailed data across your whole gym, not just the connected machines.
Selecting the right mix of equipment is critical to the success of a gym. Have too few treadmills or not enough space dedicated to free-weights and your members will be walking out the door. Equipment suppliers might be able to tell you what's hot (from their catalogue), but won't be able to tell you what your specific demographic actually wants.
See which areas in your gym are dead zones, or which equipment is in demand. Our platform allows you to monitor usage down to individual machines, allowing you to maximise their life by rotating equipment based on actual usage.
The TwinLabs Gym Twin is more than just CCTV analytics - we build a true 3D twin of your gym so you can understand what is being used where. Location matters, and the Gym Twin adds a whole new layer of insight to help you make better decisions.
- Want to understand the demographic mix on weekday evenings? No problem!
- Should you invest in another pair of battle ropes? Make an informed choice!
- Do your members have a preference on equipment brands? Get the data and find out!
Get real data on what equipment is actually being used
Your members might love certain equipment, but you have no hard data. This means you could be investing in equipment or areas that go unused while neglecting the assets your members value most.
→ Identify underutilised equipment
→ See which equipment is causing bottlenecks
→ Understand your peak hours usage
→ Compare utilisation across equipment manufacturers and models
→ Understand the utilisation of each category of machines - are your members using the steppers more than the treadmills?
Use real utilisation data to drive equipment investment decisions rather than staff preferences or vendor sales recommendations. When it comes time to renew your equipment, make decisions based on real demand, not advice from sales people. The TwinLabs.ai Gym Twin gives you the answers all of these based on data rather than opinions and anecdotes.
The TwinLabs Gym Twin provides data on any space, zone, area or machine, not just the top-end connected cardio equipment. Yes, even that corner where you stuck in a stretching mat because nothing else fitted.
→ Understand your over- and under-utilised spaces, including "hidden" utilisation, for example group exercise spaces being used by members as stretching space between group classes
→ Compare utilisation of your different zones - cardio vs functional vs strength - so you can optimise your gym space
→ See how your Group Ex spaces are used outside of classes - you may be surprised at the answer
→ Understand real class attendance beyond the bookings or what is reported by your PTs
Get real data on what spaces - not just just what equipment - your members value and use.
The TwinLabs.ai platform connects to your existing CCTV and uses AI to turn that into data.
→ GDPR compliant - your CCTV footage never leaves your premises and the TwinLabs platform only uses anonymised, aggregated data.
→ No new expensive sensors to install.
→ Not just a CCTV overlay - understand your data in true 3D digital twin letting you see not just what is happening, but where it is happening
→ Easy implementation - be getting new insights in days, not weeks
→ A platform that has been designed from the ground up to be easy and intuitive to use
Book a demo today to see how our award-winning platform can transform your gym.
Key Features
Real-time utilisation data across your whole gym - all equipment, all spaces.
Historial analytics, allowing a deep dive into what equipment and areas are most used when.
An AI Copilot to be your data analyst. No need to try and build reports or use a complex BI system - just ask and let our Copilot do the hard work for you.
How it works
- We run a quick site assessment, looking at your CCTV coverage, confirming how we access it and checking your gym plan.
- We install our Vision AI box, connecting to your CCTV system. This ensures we only ever see anonymised, aggregated data.
- We import your gym plan and asset register and create a 3D twin of your gym - your Gym Twin.
- That's it! You can be up and running in less than a week.
Get a demo of TwinLabs.ai
Take a guided tour of everything that TwinLabs.ai can offer your organisation.
What our clients say
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