Other Twins

First Impressions Matter

The first impression for guests at a music festival comes when they arrive at the gate. Will they soon be enjoying the vibes with a cold beverage in hand, or sweating for an hour waiting to get in? These first few moments set the tone for the whole event - and determine whether they come back next year too. And making this experience happen are an army of temporary staff, spread out across the various entrances to your event. How can you stay on top of it all and make sure your staff are working efficiently? You can't be everywhere at once...

Understand WHERE the bottlenecks are

Using our digital twin platform, our client was able to see now only who was falling behind, but crucially where they were. Getting this data in real-time meant that decisions around staffing could be made right when it mattered the most.

Manage Event Safety

Check-in rates could also be seen for each gate, ticket type and the event as a whole, giving them early insight into where queues might be building to dangerous levels or where a surge of guests was now heading into the event. This lets the safety teams get to the right place at the right time, enabling a safer event for everyone.

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Safety First

Running a marketing roadshow is easy, right? Not when you have this is a pop-up space and are trying to keep track of your guests across multiple zones. Safety rules still apply and managing which group heads into which zone is a nightmare unless you have a real-time view of how your space is being used.

Understanding the Value

Get detailed insights into how guests actually use your event spaces, booths, show cases and public areas. Without spatial intelligence, this relies mostly on anecdotal views and guest feedback, and business critical decisions about venue design and event execution are made without data, impacting customer experience and event delivery.

Better management

Rather than running your staffing and hospitality against a schedule made up months prior to the event, real-time data allows you to manage your guests experience for when it would have the biggest impact. And seeing the real numbers from historical events lets you optimise you staffing so when it is really needed.