Home Page Hero Section

See your real-world space come to life in 3D — with real-time data showing exactly how customers use your assets, spaces and services. No new sensors. Just your existing CCTV.
Get ahead of the game

Trusted by

Sign up to get ahead of the game

Solutions Page Hero

Designed for operators, not data scientists

The TwinLabs Gym Twin connects your gym equipment, spaces and real-world member behaviour into a single, intelligent view — increasing operational efficiency, maximising member experience and supporting smarter investment decisions.

Simple Hero

FAQ Section

Find the answers to or most common queries here.

Not found your answer?

Can I see a demo before committing?

Yes - and we recommend it. Book a 30-minute demo and we will show you the platform using real data. No commitment required.

Do you offer discounts for leisure centres or not-for-profit operators?

We work with leisure centre operators and are familiar with the reporting requirements for local council contracts. If you are a not-for-profit or operate under a management contract, get in touch - we will find a commercial structure that makes sense for your situation.

Does Gym Twin work for a single site?

It can and we have a number of customers who run just a single site on the platform. But it delivers the most value to operators managing multiple locations, though the cross-site benchmarking and fleet-wide equipment insights that become available as you add more locations.

What kind of results can we expect?

Operators use Gym Twin to make more confident decisions on equipment procurement, space layout, staffing levels, and class scheduling.

Common outcomes include identifying underused or potentially faulty equipment early, reducing unnecessary capital spend by backing procurement decisions with real usage data, and understanding peak demand well enough to act ahead of it rather than react to it.

Can it integrate with our membership or access control system?

Yes, optionally. Connecting your access control system unlocks demographic breakdowns of area and equipment utilisation - understanding how different membership types or age groups use your spaces - without storing any personal data. This is available as an add-on at £50 per site per month.

Is Gym Twin GDPR-compliant?

Yes. In normal operation the Gym Twin only ever processes anonymised, aggregated data. We track occupancy not individuals. No personal data is stored, no one is tracked by name or identity, and nothing leaves your site unprocessed and unaggregated. The Vision AI runs on-site, on our hardware, and processes your CCTV in memory.

Is there a minimum contract length?

Subscriptions are available monthly or annually. Annual subscriptions save 10% and include one major twin reconfiguration (worth £1,500).

There is no minimum number of sites and the more sites on the platform the greater the value you'll unlock.

What does it cost?

Gym Twin setup is a one-off fee of £3,970 (ex VAT) per site, which covers CCTV integration for up to 20 cameras, creation of your digital twin, and a guided onboarding session.

Subscriptions are priced per site: operators with 6–20 sites pay £6,105 per year (or £565/month).

Volume discounts apply from 21 sites. Annual subscriptions save 10% and include one major twin reconfiguration per year. All prices exclude VAT.

Please ask for other types of Twins.

What data do you need from us?

To get started, we need your gym floor plan, an asset register (list of equipment), and access to your CCTV system. We also need a nominated technical contact to connect our Vision AI unit.

That is the full ask on your side.

How long does setup take?

Once we have your floor plan, asset register, and CCTV access, we complete setup within 10 business days. The process has three steps: a quick site assessment, installation of our Vision AI unit, and creation of your 3D twin.

That is it.

Do I need to replace my CCTV?

No. Gym Twin works with your existing CCTV infrastructure. We connect to it - we do not replace it.

We cover up to 20 cameras per site in the standard setup. If your coverage has gaps, we can advise on camera placement to maximise what you get from the system.

How does Gym Twin actually work?

Gym Twin connects to your existing CCTV system via a Vision AI unit we install on-site. It converts your camera feeds into anonymised occupancy data in real time - no wearables, no retrofitted sensors, no building work.

That data is mapped onto a 3D digital replica of your gym, giving you a live and historical view of how every space and piece of equipment is actually being used.

Client Testimonial Section

Lorem ipsum dolor sit amet consectetur.
Graeme Dick

From Insight to Action and Ongoing Optimisation

“With the TwinLabs platform we have been able to continually optimise layouts and analyse the data to see what is actually working” Graeme Dick, Head of Property, Total Fitness

Graeme Dick
Head of Property, Total Fitness
Steve Ward

Newport Live transforms Member Experience with TwinLabs Gym Twin

Most gyms rely on entry systems to track when members visit - but those systems stop at the door. Newport Live now use Gym Twin to really understand what matters most to their members, and to maximise their investment in space and equipment.

Steve Ward
Chief Executive
Steve Ward

Newport Live transforms Member Experience with TwinLabs Gym Twin

Most gyms rely on entry systems to track when members visit - but those systems stop at the door. Newport Live now use Gym Twin to really understand what matters most to their members, and to maximise their investment in space and equipment.

Steve Ward
Chief Executive

Icon Features Section

Lorem ipsum dolor sit amet consectetur.
No items found.
Get ahead of the game

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Sub-Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

“Our vision is to make this technology available to all event and venue operators across the sports and entertainment industry.”
Rob Webster
CPO

Text & Photo Quote Section

Through easy-to-use Digital Twins we enable our customers to reduce their costs, increase sustainability, improve safety and generate new revenue streams. And we are making this happen by using the very latest AI, IoT, 3D graphics and Digital Twin technologies.